1. Do your regularly search for Halal Products?
2. Would you prefer Halal financial products if they were readily available?
3. Would you buy a Halal financial product if was a little more expensive than a conventional product but it did not compromise Islamic values, in other words there was no element of Riba (Interest ) involved in the transaction.
4. Do you feel that Islamic mortgages are Halal and Transparent?
|
Marketing opportunity |
|
- 15 Million Muslims In Europe.
|
|
|
- 500,000 Muslim owned cars.
|
- 400,000 Muslims owned homes
|
- 100,000 Muslim owned business
|
|
- 7% contribution to the UK GDP.($ 1 Billion.)
|
|
Population Density |
|
- 70 % Live in 723 postcodes’
|
|
|
|
|
|
Research Findings |
|
- 83% Search for and buy Halal products.
|
- 90% would be interested in Halal driven financial products.
|
- 86% would be happy to pay more for a Halal financial product.
|
- 90% felt that the existing mortgages were not totally halal.
|
Product developed to customer needs.
Over 90 % of Muslim professionals felt that existing mortgages were not Halal we have therefore developed The Sirat home finance plan in response to customer needs.
Sirat is a leasing plan that gives the customer the option to purchase shares and invest in a property without compromising the Muslim value system. Click here for more details.
It is up to the Muslims to offer a halal property finance alternative, the Muslim community are insistent on totally Halal financial services, and would be happy to pay a little extra to stay within the boundaries of the Shariah.
We have developed a product that adds value to customers, and differentiates itself to other products. |
